By Max Soderpalm
# 1 Scandinavian Bestseller, now in English were you aware lot of by no means have the braveness to invite for an order? did you know that the majority try and shut a deal not more than as soon as consistent with shopper name? do you need to be the vendor who can flip a no into sure by way of attempting for a detailed again and again? Then learn this ebook, persist with the recommendation and do the excercises. You'll raise your revenues dramatically. And have in mind: your competitor may perhaps already be studying this booklet. are you able to find the money for to not? The Swedish model of 30 how one can shut the Deal speedy grew to become a bestseller in Scandinavia.
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Extra resources for 30 ways to Close the Deal - how to find, create, close and make deals happen
An operational definition of deception in marketing research may be difficult to make with absolute precision. A code of ethics should clarify what actions might be considered acceptable practice. qxd 6/23/05 10:35 AM Page 24 . 24 Chapter 1 • Nature of marketing research A CODE OF ETHICS – IS THERE A BREACH OF ETHICS INVOLVED? • A potential telephone respondent is told that the questioning will only take a few minutes, when it takes 20 minutes. • Return envelopes in an ‘anonymous’ mail survey are coded so that respondents and non-respondents can readily be identiﬁed in order to save money when sending out second requests.
Preliminary research may concern such matters as: whether the market for such a service is regional or national; who would use the service; and what substitute services people use. Answers to these kinds of question can help to define the nature and scope of more complete research. A review of earlier research may be helpful. It is possible, for example, that the suggestion put forward as an idea for a new service has been previously researched. There may even be already published sources of information that can provide pertinent information.
Forecast information can be based on either subjective opinions, ascertained by survey, or on statistical analysis of trends. Some of this information can be obtained cheaply, while other forms take time to gather and analyse. There is a tradeoff between the value of information and its cost – in terms of both time and money. Executives must know which information affects which decisions and which information is essential. qxd 6/23/05 10:35 AM Page 16 . 16 Chapter 1 • Nature of marketing research TYPES OF DATA Research can be categorised into primary and secondary and into qualitative and quantitative.
30 ways to Close the Deal - how to find, create, close and make deals happen by Max Soderpalm